Founded in 2021, MyEirene is a mindfulness company that will include a mobile app. It is being created with the aim of helping people live more in the present, relieve stress, anxiety and other distresses that have negative effects on their overall wellbeing via holistic means.
We want to help you bring back your momentum, your motivation, your inspiration, your passion. The spark that ignites you.
At MyEirene, we understand that everyone is unique and thus requires different methods to achieve similar goals, such as relieving stress. Therefore, MyEirene will collate various types of mindfulness practices under one umbrella, so that our clientele have better access to a wide variety of choices, and therefore can discover what practices work best for them.
So if meditation does not work best for you, here you have the option to simply shift lanes and try another kind of mindfulness.
Because, yes, there is more to mindfulness than just meditation!
Eirene is the Goddess of Peace in Greek Mythology. The daughter of Zeus and Themis, and sister to Dike (Goddess of Justice) and Eunomia (Goddess of Good Order). She was one of the Horae (Hours), deities who ruled over the seasons as well as acted as the gatekeepers to heaven. She is the personification of ‘peace’. In depictions she was seen as a young woman who carried with her: a cornucopia, a sceptre, a torch, sometimes even olive branches.
So ‘MyEirene’ means ‘my peace’…it is all about creating your very own peaceful mind (body and soul too!).
We felt that the energy of Eirene perfectly matched our company ethos, hence why we chose her for our namesake. Her name even sounds similar to ‘serene’, which is a synonym for ‘peace’! This alignment really resonated with our Founder, who sought to emphasize the soft, soothing, nourishing feelings that peace brings forth.
Our mission at MyEirene is to establish a space where people can find their inner peace through the use of mindful practices. Where they can come out of their shell.
We seek to help our clients create a more functional balance between mind, body and soul, thus improving their wellbeing.
We want our clientele to truly understand how important it is to spend time focusing on their overall health, and what benefits incorporating mindfulness into their daily lives will bring.
Our vision is to create a more holistically content world.
A world where people are softer and kinder to one another. Where they seek to form genuine connections and wholeheartedly support one another.
We want to see mindfulness become a “norm”, something that is practised by anyone and everyone, any time, any place. And we want to be the people that make practising daily mindfulness a normality.
Most importantly, our biggest dream is for our users to find their very own inner serenity.
We embody mindfulness.
Guiding others to find their own inner strength and power to transform their distress into wellbeing.
Providing a haven where our users can comfortably grow and flourish. Bringing in our own therapeutic, healing energies to share amongst our clients and beyond.
Helping the world become more mentally, physically, and emotionally content.
The Meaning of Mindfulness
What does ‘mindfulness’ mean?
Simply put, mindfulness is the practice of being in the present moment and embodying awareness. Being conscious of your thoughts, your actions, your behaviour, your words, your feelings and emotions, and mostly your intentions behind all of the above.
By practicing mindfulness, we learn how to shift our mindset to focus on our present. It helps guide us to being in the now. Not in the past, which has already happened and therefore cannot be altered. Yet not in the future, which has not yet happened meaning we could get lost in our imaginings of ‘what if’. But right now. This very moment.
Performing mindful practices every day helps us calm down and relax. It teaches us empathy. It can help boost creativity as well as the performances of our mind and body. It allows us to find grace, space and relieve stress, anxiety and tension.
We don’t even need to take much time out of our day to practice mindfulness either. In fact, many acts of mindfulness can be achieved in under 5-10 minutes, which is not long at all and makes it easy to implement into our daily routine.
Types of Mindfulness
MyEirene will provide content for a wide variety of mindfulness practices. Here are some of the mindful practices we provide:
What does your online store provide?
Our online store hosts all of the products we provide, such as eBooks, colouring books, journals, meditation tracks, visualization tracks, affirmation tracks, embodiment videos and more.
Are your products and services available to non-students?
Yes they are. Initially our focus was only on Higher Education students, however our research and development showed us that our products and services should be made available to everyone from the get-go. There will be pricing differences between students and non-students.
Why is there heavy focus on students?
Our founder was a student herself when she was introduced to mindfulness. It was at the start of the first national lockdown in the UK and she was halfway through her Postgraduate Degree when it hit. The sudden shift from in-person to online WFH, was heavily countered by the mindfulness practices she put into place. However, this whole situation made her realize just how underrepresented students were in this field, despite the increasing amounts of mental and physical health issues amongst Higher Education students. It spurred her into setting up this start-up so that she could help other students, hence why students are a primary demographic at MyEirene. This is not to say that non-students don’t matter! Not at all! In fact, even now, we are working hard to create services for non-students to make the most of as well! At the end of the day, our mission is to help as many people as possible find serenity using mindfulness.
Do you provide your services globally?
We provide our TripleR program and drop-in sessions to companies and private clients worldwide, however currently all of our programs aimed at Higher Education Insitutions as well as our online products are only available in the UK market.